Privacy Policy
1. Information We Collect
We collect the following categories of personal information:
- Name, email address, shipping address, and billing address
- Phone number (if provided)
- Payment information (processed securely through our third-party payment processor; we do not store full credit card numbers)
- Order history and purchase details
- Communications you send us, including customer service inquiries
- IP address and general geographic location
- Browser type and operating system
- Pages visited, time spent on pages, and referring URLs
- Device identifiers
- Cookie data and similar tracking technologies (see Section 5)
We may receive information about you from payment processors, shipping carriers, or marketing platforms in connection with fulfilling your order or improving our services.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your orders, including sending order confirmations and shipping notifications
- To communicate with you about your purchase, pre-order status, or customer service inquiries
- To send marketing emails or promotional communications, where you have opted in to receive them
- To improve our website, products, and customer experience
- To detect and prevent fraud or unauthorized activity
- To comply with applicable legal obligations
- To enforce our Terms of Use
3. How We Share Your Information & Third-Party Advertising
We do not sell your personal information in exchange for monetary compensation. However, we want to be transparent about how we use certain third-party tools that may constitute "sharing" or a "sale" under applicable state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and similar laws in Virginia, Colorado, Texas, Connecticut, Utah, and other states.
Targeted Advertising & Tracking Technologies:We may use third-party tools including but not limited to Meta Pixel (Facebook), Google Analytics, and Klaviyo (for email and SMS marketing) to track user behavior on our website, measure the effectiveness of our advertising, and serve targeted or retargeted advertisements to users across other platforms and websites. Additional third-party tracking, analytics, or marketing tools may be introduced or updated from time to time without prior notice. The sharing of cookie identifiers, device IDs, and browsing behavior data with these third-party ad networks may be considered a "sale" or "sharing for cross-context behavioral advertising" under applicable law.
You have the right to opt out of this sharing at any time. You may disable cookies through your browser settings, or contact us via our contact form for additional opt-out options.
Service Providers:We share information with trusted third-party vendors who assist us in operating our business, including payment processors, shipping carriers, email marketing platforms, and website hosting providers. These parties are contractually obligated to use your information only as necessary to provide their services to us.
Legal Compliance:We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers:In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including maintaining records for tax, accounting, and legal compliance purposes. Order records are typically retained for a minimum of seven years in accordance with standard business and tax recordkeeping requirements. You may request deletion of your personal data at any time, subject to our legal obligations to retain certain records.
5. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device that help us recognize returning visitors, remember preferences, and understand how our site is used.
- Essential cookies: Required for the website to function properly, including shopping cart and checkout functionality
- Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
- Marketing cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns, including retargeting ads served through Meta and Google ad networks
We specifically utilize cookies, web beacons, pixels, and tracking scripts provided by third-party services, including:
- Meta Pixel: Tracks user actions, measures advertising conversion efficacy, and facilitates targeted ad campaigns across Meta platforms (Facebook and Instagram).
- Google Analytics: Analyzes visitor engagement, traffic sources, and site usage metrics to assist in optimizing website performance.
- Klaviyo: Enables automated email and SMS communications, recognizes returning visitors for newsletter interactions, and analyzes customer interaction data.
Please note that the third-party providers, cookies, pixels, and tracking technologies utilized on our website are subject to change. Additional third-party services, trackers, or cookies may be introduced, updated, or replaced from time to time without prior notice as our website, integrations, and marketing efforts evolve.
You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. To opt out of cross-context behavioral advertising or the sharing of your data with third-party ad networks, you may disable cookies in your browser settings or contact us via our contact form for additional options.
6. Email Marketing & SMS Communications
Email:If you opt in to receive marketing emails from us, we will use your email address to send updates about new products, promotions, and company news. You may unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email. Transactional emails related to your orders are not subject to this opt-out.
SMS/Text Messages:By providing your phone number and opting in to SMS marketing communications from The Links Keeper LLC, you consent to receive recurring automated marketing text messages at the phone number provided. Message frequency may vary based on your activity and promotional periods.
Message and data rates may apply. You may opt out of SMS marketing at any time by replying STOP to any message from us. For help, reply HELP or contact us via our contact form.
Consent to receive SMS marketing communications is entirely voluntary and is not a condition of purchasing any product from The Links Keeper LLC. You may complete a purchase without providing your phone number or opting in to text message marketing.
Carrier disclaimer: Carriers are not liable for delayed or undelivered messages.
7. Payment Security
All payment transactions are processed through a secure, PCI-compliant third-party payment processor. We do not store, transmit, or have access to your full credit card number. All payment data is encrypted using industry-standard SSL technology.
8. Your Privacy Rights
Depending on where you reside, you may have specific rights regarding your personal information. We extend the rights described below to all eligible residents regardless of state, and we do not discriminate against any user for exercising their privacy rights.
Residents of states with comprehensive consumer privacy laws have some or all of the following rights, depending on their state of residence:
- The right to know what personal information we collect, use, share, or sell
- The right to access a copy of the personal information we hold about you
- The right to request correction of inaccurate personal information
- The right to request deletion of your personal information, subject to certain exceptions
- The right to opt out of the sale or sharing of your personal information, including sharing for targeted advertising purposes
- The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects
- The right to data portability, where applicable
- The right to non-discrimination for exercising any of the above rights
To exercise any of these rights, please submit a request to us via our contact form. We will respond within the timeframe required by your applicable state law, typically 45 days with the possibility of an extension where permitted.
Do Not Sell or Share My Personal Information:
To opt out of the sharing of your personal information for cross-context behavioral advertising, you may disable cookies through your browser settings or submit a request to us via our contact form for additional opt-out options.
If you are located in the European Economic Area or the United Kingdom, you have the right to access, correct, or delete your personal data, withdraw consent where processing is based on consent, object to or restrict certain processing activities, and lodge a complaint with your local data protection authority. Our legal basis for processing your personal data is primarily the performance of a contract (fulfilling your order) and, where applicable, your consent. To exercise your rights, please submit a request to us via our contact form.
Canadian residents have the right to access their personal information and request corrections. To submit a request, please contact us via our contact form.
9. Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete it promptly. If you believe we may have collected information from a child, please submit a request to us via our contact form.
10. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or partner pages. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any third-party sites and encourage you to review their privacy policies before providing any personal information.
11. International Data Transfers
If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and operations are located. By using our website, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.
12. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we do, we will update the effective date at the top of this page. For significant changes, we will make reasonable efforts to notify you via email or a prominent notice on our website. Your continued use of our website following any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us via our contact form.